Services
What I offer
Direct Response Copy
The goal of direct response copy is to inspire the reader to take immediate action, such as buying a product or signing up for a service.
Ideal for: businesses interested in expanding their customer base
I focus on: creating a clear and compelling call to action
Newsletters
Newsletters help individuals and companies highlight new products/services, recent successes, and other important information.
Ideal for: entrepreneurs and organizations interested in regular engagement with their audience
I focus on: building reader engagement and increasing click-through rates
Articles
Whether online or in print, articles are the true workhorse of content and can be used to educate, entertain, or persuade.
Ideal for: everyone—the versatility and flexibility of articles makes them universally useful
I focus on: identifying the true goal of the article and shaping it accordingly
Ghostwriting
From short blog posts to full-length books, ghostwriting is the easiest way to get your name out there without having to do any writing yourself.
Ideal for: people who want to share their ideas and stories but don’t have time to write or don’t feel comfortable writing
I focus on: capturing your unique experiences and perspectives in a tone and style that you can be proud to call your own
E-Learning Courses
Online modules can provide students with useful information and teach both hard and soft skills.
Ideal for: anyone who has something to each others
I focus on: creating clear learning objectives that are appropriate and measurable
Corporate Training
Corporate training may require the creation of online modules, print materials, and knowledge repositories and can be used to familiarize employees with all aspects of your business.
Ideal for: companies that are growing or changing rapidly
I focus on: making sure training materials accurately represent what will actually be happening in the workplace
User Documentation
Whether it’s a detailed manual or a simple cheat sheet, most products and services require some form of documentation to help users navigate their experience.
Ideal for: businesses that want to improve the support they offer their customers
I focus on: anticipating users’ needs and concerns
Developmental Editing
Developmental editing offers high-level guidance on the structure and content of a project.
Ideal for: people grappling with large, complex, or difficult-to-conceptualize projects
I focus on: using the big-picture objectives to inform decisions on the direction of the content
Copyediting
Copywriting focuses on correcting grammatical mistakes, usage errors, and typos and improving word choice, sentence structure, and readability.
Ideal for: anyone who wants their content to be polished and error-free
I focus on: improving writing quality while leaving the work’s voice and message unchanged
Indexing
An end-of-book index helps readers find the specific information they need.
Ideal for: individuals who want to publish their book in print
I focus on: creating an organizational structure that’s intuitive for readers
my process
Although each project and client are unique, I follow the same straightforward 6-step process to ensure that the finished product is delivered on time and meets both your and my own high standards. My methodology also provides ample opportunity for you to review my work and request changes. Details such as deadlines and fees are always agreed upon up front so that there are never any nasty surprises.
Step 1 – Query and initial price estimate: we discuss what you’re looking for and your goals, and I give you a ballpark range for fee and timeline
Step 2 – Information gathering: I collect any details I need to better understand the scope of the project
Step 3 – Final price quote and agreement on deadlines for deliverables: now that I have a better idea of what the project will entail, we finalize the fee and timeline
Step 4 – Additional research: I gather and review the necessary materials and resources to complete the project
Step 5 – Writing (or course design… or editing…): I’m happy to work as independently or as collaboratively as the client wants and needs
Step 6 – Delivery of work and necessary edits: all projects include two complimentary rounds of revisions
For clients without a specific project in mind, steps 1 and 2 are combined into a single consultation and brainstorming phase.
Want more info?
If you need more details about a particular service I offer or want to discuss which services might best meet your needs, I’m here to help.